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William Hill
  • Established 1934
  • Headquarters Gibraltar
  • Licenced by Gibraltar Regulatory Authority, UK Gambling Commission
Casino Games
Welcome Bonus
Table Games
VIP and Extras
Sports Betting
Customer Support

William Hill Review: Introduction

William Hill is probably the most popular sports betting operator in the world. It has over 2,300 local shops in the United Kingdom and a complete online gaming site that caters to players from around the world. Canadians can enjoy the premium services instantly to play poker online, gamble on tens of sports, and bet on hundreds of games. In addition, you can get thousands of dollars for free in different bonuses.

The size of the operator makes it one of the most reliable names you can find for online gambling. It is fully licensed and offers secure services in Canada. Safe banking can be done in Canadian Dollars through quite a few payment methods and support is never far away if you have questions remaining after you go through our expert online review for William Hill.

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  • Operating for over two decades
  • Uses multiple software providers, giving you more choice
  • Brilliant rewards program & VIP club
  • Huge progressive jackpots available
  • Some new RTG games are yet to be launched
  • A small selection of live dealer games



Arguably the most important part when playing online is the gaming software. William Hill uses the latest technology to make sure that players can connect with ease and never run into any issues while betting. This can be seen across the entire platform.

There are multiple sections for casino games. William Hill Casino uses software exclusively provided by Playtech which is available by download and on the site directly. Then there is the William Hill Vegas section which is powered by IGT, Ash Gaming, NextGen Gaming and others. William Hill Games uses software from many providers as well, including NetEnt, Microgaming, IGT, NYX Gaming, Yggdrasil, and WMS.

As for William Hill Poker, the skin is on the iPoker Network so it uses Playtech software while adding its own style to the interface. The application allows you to connect to the entire network for more traffic and better tournaments. Downloadable apps for desktop computers are available for some of the products and users can also get mobile apps to bet on the go.

Multiple languages are currencies are supported and these include Canadian Dollars, English and French.

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Generally speaking, banking at William Hill is perfect. There are tens of payment options accepted and each transaction is safe and secure. Some of the methods are not available in Canada but most of them will be featured in the cashier after you register. These cover credit and debit cards, e wallets, online banking services, and prepaid cards.

Deposits can go up to C$100,000 for some of these options. The most frequently used payment methods are Visa, MasterCard, Skrill, NETELLER, EcoPayz, InstaDebit, Paysafecard, and bank transfers. Withdrawals are processed during working days and it doesn't take more than 24 hours for a request to be approved by the internal security team. You can opt to reverse a withdrawal for free before it is cleared if you change your mind.



William Hill continues to impress throughout the online review. When it comes to mobile betting the site is very welcoming, no matter what smartphone model you use to connect. The interface will change and adapt to fit the screen so you can easily log in to continue gambling at any time. The instant play mobile site covers the sportsbook and the casino sections.

If you prefer having apps installed, a quick search on the Apple App Store will reveal several options from William Hill. These cover the main products so you can just opt for the ones you like or install them all for a complete portfolio. Even William Hill Poker is mobile friendly and you just need to scan the QR code on the site to be redirected to the page for downloading the application on your iOS or Android device.

You don't need a new account to play at William Hill mobile. However, we should mention that not all of the casino games are available on this platform. While the optimised versions are impressive, the range is definitely shorter. As for William Hill Sports on mobile devices, all of the markets are featured and the sharp odds remain the same as on the desktop platform. To get started with the mobile site, you just need to go to William Hill from your tablet or smartphone.

Sports Betting


While William Hill online now has a complete range of gambling options, the main product remains the sportsbook. It is the highlight that many bettors join for and there are plenty of reasons for this. First of all, the coverage is almost perfect with more than 30 sports to choose from. The most popular ones in Canada are ice hockey, baseball, basketball, tennis, and soccer. Not only does the bookmaker feature the main leagues but it also includes the secondary ones from various countries.

The layout is kept clean and easy to use. The sports are available at the top and match highlights are shown on the main page for quick access. You can easily select the sport and league you want to browse, create a bet slip and place the wagers. The odds are sharp and William Hill Sports is generally fast to add new lines. New players can get C$30 in free bets after placing a ticket of C$10 or more. Other sports promotions are available every week, including guaranteed best odds for UK and Irish horse racing.

American Football
Combat Sports

Casino Games


For fans of casino games, William Hill provides an outstanding selection across its multiple gaming sections. The main one remains William Hill Casino with more than 250 games available by download. You can also opt to play the options on the site directly. Most of the creations here are slots but the variety in the Playtech portfolio is very rich, covering table games, card games, video poker, specials, and a full live casino.

The good news continues when you check out William Hill Vegas. The online slot machines here help players from Canada get a Las Vegas experience without having to travel to Sin City. However, the biggest collection on the site can be found under William Hill Games with more than 550 titles ready to be played in no-download. There is even a dedicated section for William Hill Bingo where games run around the clock.

Live Dealer
Video Poker

There are tens of table games available at William Hill. The casino section has some of the best options on the internet with very realistic graphics that are sure to please players. You can choose from several versions of roulette, blackjack, baccarat, craps, poker, and more. There is even a progressive Age of the Gods Roulette game included where bettors can claim the top prize of around C$1 million.

The variety continues with other versions of the popular table games across William Hill Vegas and William Hill Games. Branded gaming options can provide more excitement with detailed themes that you are certainly familiar with.

And that is not all, live casino games bring the real casino experience to your screen whenever you feel like joining a table. There is a complete live casino from Playtech and another from Evolution Gaming. In both cases, players can watch the action unfold in real time via HD video of the dealers behind the tables. You can play live blackjack, roulette, baccarat, poker, and even a special live wheel-of-fortune type game called Dream Catcher.

Specialty games and video poker machines can be played here as well. Most of the options on the site allow players to practice in demo mode before they make the switch to real cash.

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The William Hill Poker section definitely helps make the online gaming offering complete on the site. The operator didn't cut any corners for its online poker room and it can easily be considered a stand-alone product that players can enjoy every day. The software from Playtech can be downloaded for free from the site and the same account can be used for all sections on the William Hill platform. There's also an instant play option to connect to the tables from the browser.

Since William Hill Poker is on the iPoker Network, the traffic is actually very good and focused on casual gaming. Most of the users here are recreational players and this means loose competition at low stakes. Texas Hold'em is definitely the go-to option but there are also other poker variants provided, such as Omaha and Seven Card Stud.

The welcome package for new players on the online poker room is made out of C$10 instantly for playing cash games and tournaments, along with a C$100 bonus released in increments, and 10 free spins for trying out the casino side games.

Promotions and Bonuses


With different online gambling products to check out, players at William Hill can get different bonuses for different sections. It is really the best time to join the action, no matter if you prefer playing online poker, betting on sports, or spinning the reels in hundreds of slot machines. Our complete online review for William Hill gives you fast access to the best welcome bonuses that the operator has to offer.

You can sign up for free and then claim bonuses on the first deposits or transfers. Make sure that you opt in for the preferred promotion and the bonus funds will be added instantly. There are wagering requirements that come with each bonus and these normally require customers to bet 40 times the bonus on eligible games, usually slots.

VIP and Extras

VIP and Extras

William Hill doesn't use an out-dated loyalty program that is not really rewarding for frequent players. Instead, it offers various promotions every month as a way to show appreciation for its customers. The promotional offers vary from week to week and also depend on the section of the site.

For William Hill Sports, standard promotions consist of enhanced odds on selected markets. There are various markets every day with improved prices so that punters stand to win more money if they get lucky. There is also an acca insurance that applies on tickets with five or more selections of pre-match markets. If you only get one wrong, the bet will be returned for free. For fans of horse racing, William Hill offers a 15% bonus on winnings for up to C$100 extra. All you have to do is select six or more runners for pre-race singles.

William Hill Casino clients get extra promotions as well. After getting the 100% welcome bonus, you can claim daily bonuses of 10 free spins. All you have to do here is log in on the site, opt in for the promotion from the account, and bet at least C$5 on the games. The bonus spins can be used on Dragon Champions and the winnings must be rolled over 40 times.

William Hill Vegas offers its frequent customers daily free spins as well. For eight straight days after signing up, you get to play Midas Gold for free for 30 seconds every day. The spins are of 10c and you play as many rounds as you can within the window of 30 seconds.

William Hill Poker comes with a dedicated Players Club that generates rewards for everybody. All real money players accumulate WHPoints and Club Points. The amount of WHPoints you get determines the Club Status, up to level 7, while the Club Points are a form of currency that you can use to buy cash, tournament tickets, and various packages from the online shop.

Customer Support

Customer Support

It is safe to say that William Hill gets a lot of daily users and not just from Canada. However, the customer support service always works like a charm with little to no waiting time. You can start a window for a live chat conversation in a few seconds and the team representative will be happy to help out. There is also a message form on the site for sending emails and an international free phone that can be used by Canadians to get in touch without any costs.

As extra options for support, William Hill has a Twitter handle that offers the latest promotions and also answers questions. The help section on the site is also very handy and well organized. It provides a lot of useful information regarding payments, rules, terms, and more. You should look through the answered questions and guides if you require more info.

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Our Verdict


William Hill has it all. In fact, it has more than what any player can ask for. It has one of the best and biggest online sportsbook with tens of thousands of markets available every day. There are not one, not two, but six tabs for casino games. It has its own skin on the iPoker Network. And there are also tabs for bingo and virtual games to really make the offering complete. No matter if you like one or all of these products, you are sure to enjoy your time on the site.

Furthermore, the banking system is very friendly towards Canadian players since it accepts the most convenient options and supports betting in Canadian Dollars. The bonuses and promotions help incentivize new players to join and existing customers to remain active. The cherry on top is the mobile platform that offers the same variety of products directly to your smartphone screen. As a result, William Hill can definitely be the perfect home for you.

William Hill FAQ's

Do I have to download software on William Hill?

Depends on what you want to do. All the products have instant play versions but there are also options to download clients for desktop computers for William Hill Casino and for William Hill poker. It is up to you and how you like to play.

Does the site support instant play?

Yes. You can create betting tickets on the site, play over 700 online casino games, and even join the real money poker tables without ever having to download and install any special applications. The site is compatible with all major internet browsers.

What games are popular on William Hill Casino?

Although blackjack and roulette games get good action, the most popular ones are definitely in the slots category. Batman Begins, Gladiator: Road to Rome, and Batman V Superman are loved by many customers at William Hill Casino.

How do the mobile apps live up to the expectations?

William Hill has iOS apps for Sports, Poker, Casino, and Bingo. Each one tries to replicate the same thrilling gaming environment available on desktop computers. However, not all casino games are available when playing from a smartphone since they haven't all been optimised.

Can I play in Canadian Dollars?

Yes, William Hill welcomes players from Canada and supports deposits, bets, and withdrawals in Canadian Dollars. There are several payment options that you can use to fund your account with C$ before you start betting.

What is the bonus policy at William Hill?

The terms and conditions for the bonuses are generally made clear to users. For the C$300 casino welcome bonus for example, you will have to roll over the bonus amount at least 40 times before you can withdraw funds.

How long do withdrawals take?

Withdrawals are processed quickly at William Hill. In general, it takes less than 24 hours during the week for a request to be approved. The money is then sent by web wallet instantly while funds to credit cards can take an extra three business days to arrive.

Will I be able to play for free?

Of course, you can enjoy the majority of games without spending any real cash. The practice mode keeps the same mechanics and payouts while using demo credits. Try out some of the exciting games right now!

Reviewed by: OnlineGambling.ca

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August 2019
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