THE BIGGEST Influencers of Instagram

Instagram is a powerful platform for profits, with some celebs raking in as much as $1 million per #sponsored post. But how do NFL players measure up against these celebs? And who is the highest earning NFL player through their Insta feed? We reveal all.

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The biggest players

20 Of The Highest Earning
NFL Players On Instagram

We had a look to see which NFL players are winning not just on the field, but in the social media game too. Topping our Instagram earnings chart is Odell Beckham Jr. with a crazy 17.5 million followers and $94.5K per post. It’s safe to say that the players know how to entertain their audiences, on and off the pitch.

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20 OF THE highest followed NFL players on Instagram & their earnings
Ranking
Player
Team
Followers
INSTAGRAM HANDLE
EARNINGS PER POST
1
Odell Beckham Jr.
TEAM
Baltimore Ravens
FOLLOWERS
17.5M
INSTAGRAM HANDLE
EARNINGS PER POST
$94.5K
2
Tom Brady
TEAM
New England Patriots
FOLLOWERS
14.2M
INSTAGRAM HANDLE
EARNINGS PER POST
$76.7K
3
Patrick Mahomes
TEAM
Kansas City Chiefs
FOLLOWERS
5.7M
INSTAGRAM HANDLE
EARNINGS PER POST
$30.8K
4
Russell Wilson
TEAM
The Seattle Seahawks
FOLLOWERS
5.5M
INSTAGRAM HANDLE
EARNINGS PER POST
$29.7K
5
Rob Gronkowski
TEAM
Tampa Bay Buccaneers
FOLLOWERS
4.8M
INSTAGRAM HANDLE
EARNINGS PER POST
$25.9K
6
Cameron Newton
TEAM
Free Agent
FOLLOWERS
4.7M
INSTAGRAM HANDLE
EARNINGS PER POST
$25.4K
7
J.J. Watt
TEAM
The Arizona Cardinals
FOLLOWERS
4.4M
INSTAGRAM HANDLE
EARNINGS PER POST
$23.8K
8
JuJu Smith-Schuster
TEAM
New England Patriots
FOLLOWERS
3.4M
INSTAGRAM HANDLE
EARNINGS PER POST
$18.4K
9
Lamar Jackson
TEAM
Baltimore Ravens
FOLLOWERS
3.2M
INSTAGRAM HANDLE
EARNINGS PER POST
$17.3K
10
Julian Edelman
TEAM
New England Patriots
FOLLOWERS
3M
INSTAGRAM HANDLE
EARNINGS PER POST
$16.2K
11
Ezekiel Elliott
TEAM
New England Patriots
FOLLOWERS
2.8M
INSTAGRAM HANDLE
EARNINGS PER POST
$15.1K
12
Saquon Barkley
TEAM
New York Giants
FOLLOWERS
2.5M
INSTAGRAM HANDLE
EARNINGS PER POST
$13.5K
13
Jarvis Landry
TEAM
New Orleans Saints
FOLLOWERS
2.2M
INSTAGRAM HANDLE
EARNINGS PER POST
$13.5K
14
Dak Prescott
TEAM
Dallas Cowboys
FOLLOWERS
2.2M
INSTAGRAM HANDLE
EARNINGS PER POST
$11.9K
15
Von Miller
TEAM
Buffalo Bills
FOLLOWERS
2M
INSTAGRAM HANDLE
EARNINGS PER POST
$10.8K
16
Richard Sherman
TEAM
Buccaneers
FOLLOWERS
1.9M
INSTAGRAM HANDLE
EARNINGS PER POST
$10.2K
17
Le'Veon Bell
TEAM
Tampa Bay Buccaneers
FOLLOWERS
1.8M
INSTAGRAM HANDLE
EARNINGS PER POST
$9.7K
18
Drew Brees
TEAM
New Orleans Saints
FOLLOWERS
1.7M
INSTAGRAM HANDLE
EARNINGS PER POST
$9.1K
19
Tyrann Mathieu
TEAM
New Orleans Saints
FOLLOWERS
1.6M
INSTAGRAM HANDLE
EARNINGS PER POST
$8.6K
20
Todd Gurley
TEAM
Atlanta Falcons
FOLLOWERS
1.5M
INSTAGRAM HANDLE
EARNINGS PER POST
$8.1K

How NFL players Measure Up to Insta Celebs

Whilst OBJ’s numbers aren’t quite as impressive as some of the top followed accounts on Insta such as Cristiano Ronaldo who earns an impressive $3.2 million through a single sponsored post - he still takes the crown for the highest earning NFL player.

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How NFL players MEASURE UP to other celebrities
Ranking
Name
Followers
INSTAGRAM HANDLE
EARNINGS PER POST
1
Cristiano Ronaldo
FOLLOWERS
597M
INSTAGRAM HANDLE
EARNINGS PER POST
$3.2M
2
Lionel Messi
FOLLOWERS
479M
INSTAGRAM HANDLE
EARNINGS PER POST
$2.6M
3
Selena Gomez
FOLLOWERS
426M
INSTAGRAM HANDLE
EARNINGS PER POST
$2.6M
4
Kylie Jenner
FOLLOWERS
398M
INSTAGRAM HANDLE
EARNINGS PER POST
$2.4M
5
Dwayne Johnson
FOLLOWERS
388M
INSTAGRAM HANDLE
EARNINGS PER POST
$2.3M

METHODOLOGY

The team at OnlineGambling.ca compiled a list of the highest followed NFL players on Instagram. The report includes estimated earnings per post using Hopperhq calculation – they estimate that for every follower on Instagram an influencer is paid 0.0054 cents. For the teams, the top five earning players for each team were combined and an average was found.

Please note, this calculation is an estimate and therefore could be some deviation against these estimations and actual earnings. It is as accurate as possible but please bear this in mind.

Data collected: August 2023

Methodology
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