THE BIGGEST Players of Instagram

Instagram is a powerful platform for profits, with some celebs raking in as much as $1 million per #sponsored post. But how do NFL players measure up against these celebs? And who is the highest earning NFL player through their Insta feed? We reveal all.

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The biggest players

20 Of The Highest Earning
NFL Players On Instagram

We had a look to see which NFL players are winning not just on the field, but in the social media game too. Topping our Instagram earnings chart is Odell Beckham Jr. with a crazy 14.1 million followers and $57.8K per post. It’s safe to say that the players know how to entertain their audiences, on and off the pitch.

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20 OF THE highest followed NFL players on Instagram & their earnings
Ranking
Player
Team
Followers
INSTAGRAM HANDLE
EARNINGS PER POST
1
Odell Beckham Jr.
TEAM
Cleveland Browns
FOLLOWERS
14.1M
INSTAGRAM HANDLE
EARNINGS PER POST
$57.8K
2
Tom Brady
TEAM
Tampa Bay Buccaneers
FOLLOWERS
7.7M
INSTAGRAM HANDLE
EARNINGS PER POST
$31.6K
3
Cam Newton
TEAM
New England Patriots
FOLLOWERS
4.7M
INSTAGRAM HANDLE
EARNINGS PER POST
$19.3K
4
Russell Wilson
TEAM
Seattle Seahawks
FOLLOWERS
4.6M
INSTAGRAM HANDLE
EARNINGS PER POST
$18.9K
5
J.J. Watt
TEAM
Houston Texans
FOLLOWERS
4M
INSTAGRAM HANDLE
EARNINGS PER POST
$16.4K
6
Rob Gronkowski
TEAM
Tampa Bay Buccaneers
FOLLOWERS
3.9M
INSTAGRAM HANDLE
EARNINGS PER POST
$16K
7
Patrick Mahomes
TEAM
Kansas City Chiefs
FOLLOWERS
3.5M
INSTAGRAM HANDLE
EARNINGS PER POST
$14.4K
8
JuJu Smith-Schuster
TEAM
Pittsburgh Steelers
FOLLOWERS
3.1M
INSTAGRAM HANDLE
EARNINGS PER POST
$12.7K
9
Ezekiel Elliott
TEAM
Dallas Cowboys
FOLLOWERS
2.9M
INSTAGRAM HANDLE
EARNINGS PER POST
$11.9K
10
Julian Edelman
TEAM
New England Patriots
FOLLOWERS
2.8M
INSTAGRAM HANDLE
EARNINGS PER POST
$11.5K
11
Lamar Jackson
TEAM
Baltimore Ravens
FOLLOWERS
2.6M
INSTAGRAM HANDLE
EARNINGS PER POST
$10.7K
12
Saquon Barkley
TEAM
New York Giants
FOLLOWERS
2.2M
INSTAGRAM HANDLE
EARNINGS PER POST
$9K
13
Richard Sherman
TEAM
San Francisco 49ers
FOLLOWERS
2.2M
INSTAGRAM HANDLE
EARNINGS PER POST
$9K
14
Jarvis Landry
TEAM
Cleveland Browns
FOLLOWERS
2.1M
INSTAGRAM HANDLE
EARNINGS PER POST
$8.7K
15
Dak Prescott
TEAM
Dallas Cowboys
FOLLOWERS
1.9M
INSTAGRAM HANDLE
EARNINGS PER POST
$7.8K
16
Von Miller
TEAM
Denver Broncos
FOLLOWERS
1.9M
INSTAGRAM HANDLE
EARNINGS PER POST
$7.8K
17
Le'Veon Bell
TEAM
New York Jets
FOLLOWERS
1.9M
INSTAGRAM HANDLE
EARNINGS PER POST
$7.8K
18
Todd Gurley
TEAM
Atlanta Falcons
FOLLOWERS
1.8M
INSTAGRAM HANDLE
EARNINGS PER POST
$7.4K
19
Drew Brees
TEAM
New Orleans Saints
FOLLOWERS
1.7M
INSTAGRAM HANDLE
EARNINGS PER POST
$7K
20
Tyrann Mathieu
TEAM
Kansas City Chiefs
FOLLOWERS
1.6M
INSTAGRAM HANDLE
EARNINGS PER POST
$6.6K

Team starpower on Instagram The avg. of the top 5 players on each team

The Cleveland Browns have smashed the top spot, no doubt OBJ is partially to thank due to his loyal follower pool. Average earnings per post for the players is $74,832. Check out the full table to see the top 10 highest earning teams.

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20 OF THE highest followed NFL players on Instagram & their earnings
Ranking
Team
Totals
1
Cleveland Browns
Cleveland Browns Team Average Earnings Per Post:
$74.9K
Cleveland Browns Team Average Followers:
3.8M
2
Tampa Bay Buccaneers
Tampa Bay Buccaneers Team Average Earnings Per Post:
$51.2K
Tampa Bay Buccaneers Team Average Followers:
2.5M
3
New England Patriots
New England Patriots Team Average Earnings Per Post:
$34.9K
New England Patriots Team Average Followers:
1.8M
4
Kansas City Chiefs
Kansas City Chiefs Team Average Earnings Per Post:
$31.4K
Kansas City Chiefs Team Average Followers:
1.6M
5
Seattle Seahawks
Seattle Seahawks Team Average Earnings Per Post:
$27.2K
Seattle Seahawks Team Average Followers:
1.4M
6
Dallas Cowboys
Dallas Cowboys Team Average Earnings Per Post:
$26.3K
Dallas Cowboys Team Average Followers:
1.4M
7
Houston Texans
Houston Texans Team Average Earnings Per Post:
$25.7K
Houston Texans Team Average Followers:
1.3M
8
Pittsburgh Steelers
Pittsburgh Steelers Team Average Earnings Per Post:
$22.2K
Pittsburgh Steelers Team Average Followers:
1.1M
9
Baltimore Ravens
Baltimore Ravens Team Average Earnings Per Post:
$21.1K
Baltimore Ravens Team Average Followers:
1.1M
10
San Francisco 49ers
San Francisco 49ers Team Average Earnings Per Post:
$20.4K
San Francisco 49ers Team Average Followers:
1.6M

How NFL players Measure Up to Insta Celebs

Whilst OBJ’s numbers aren’t quite as impressive as some of the top followed accounts on Insta -* Dwayne Johnson (aka The Rock)* is the highest earner and makes $1 million through a single sponsored post - he still takes the crown for the highest earning NFL player.

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How NFL players MEASURE UP to other celebrities
Ranking
Name
Followers
INSTAGRAM HANDLE
EARNINGS PER POST
1
Dwayne Johnson
FOLLOWERS
191M
INSTAGRAM HANDLE
EARNINGS PER POST
$1M
2
Kylie Jenner
FOLLOWERS
187M
INSTAGRAM HANDLE
EARNINGS PER POST
$986K
3
Cristiano Ronaldo
FOLLOWERS
224.8M
INSTAGRAM HANDLE
EARNINGS PER POST
$889K
4
Kim Kardashian
FOLLOWERS
181M
INSTAGRAM HANDLE
EARNINGS PER POST
$858K
5
Ariana Grande
FOLLOWERS
195M
INSTAGRAM HANDLE
EARNINGS PER POST
$853K

METHODOLOGY

The team at OnlineGambling.ca compiled a list of the highest followed NFL players on Instagram. The report includes estimated earnings per post using  eMarketer’s calculation – they estimate that for every follower on Instagram an influencer is paid 0.0041 cents. For the teams, the top five earning players for each team were combined and an average was found.

Please note, this calculation is an estimate and therefore could be some deviation against these estimations and actual earnings. It is as accurate as possible but please bear this in mind.

Data collected: July 2020

Methodology
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