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Highest
Earning

Bakers On
Instagram

Instagram is a powerful platform for profits, with some celebs raking in millions per #sponsored post. But the team at OnlineGambling.ca wanted to see how the bake off alumni measured up against their fellow contestants and judges. Read on to find out.

Filter by: Highest To Lowest
= Winner
YEAR
NAME
SEASON
INSTAGRAM HANDLE
INSTAGRAM FOLLOWERS
POTENTIAL EARNINGS PER POST
Year: 2017-present
Noel Fielding
Season: Season 8 - 10
Instagram:
Instagram Followers: 1,000,000
Potential Earnings Per Post: £5 419
Year: 2015
Nadiya Hussain
Season: season 6
Instagram:
Instagram Followers: 653,000
Potential Earnings Per Post: £3 539
Year: 2010
Paul Hollywood
Season: ALL
Instagram:
Instagram Followers: 378,000
Potential Earnings Per Post: £2 048
Year: 2018
Kim-Joy Hewlett
Season: season 9
Instagram:
Instagram Followers: 278,400
Potential Earnings Per Post: £1 509
Year: 2016
Candice Brown
Season: season 7
Instagram:
Instagram Followers: 249,400
Potential Earnings Per Post: £1 352
Year: 2018
Rahul Mandal
Season: season 9
Instagram:
Instagram Followers: 237,700
Potential Earnings Per Post: £1 288
Year: 2020
Matt Lucas
Season: Season 11
Instagram:
Instagram Followers: 221,000
Potential Earnings Per Post: £1 198
Year: 2016
Benjamina Ebuehi
Season: season 7
Instagram:
Instagram Followers: 172,000
Potential Earnings Per Post: £932
Year: 2016
Selasi Gbormittah
Season: season 7
Instagram:
Instagram Followers: 163,000
Potential Earnings Per Post: £883
Year: 2019
Henry Bird
Season: season 10
Instagram:
Instagram Followers: 163,000
Potential Earnings Per Post: £883
Year: 2018
Manon Lagrève
Season: season 9
Instagram:
Instagram Followers: 142,000
Potential Earnings Per Post: £770
Year: 2017
Liam Charles
Season: season 8
Instagram:
Instagram Followers: 135,000
Potential Earnings Per Post: £732
Year: 2019
David Atherton
Season: season 10
Instagram:
Instagram Followers: 133,300
Potential Earnings Per Post: £722
Year: 2014
Chetna Makan
Season: season 5
Instagram:
Instagram Followers: 132,000
Potential Earnings Per Post: £715
Year: 2019
Michael Chakraverty
Season: season 10
Instagram:
Instagram Followers: 131,000
Potential Earnings Per Post: £710
Year: 2014
Martha Collison
Season: season 5
Instagram:
Instagram Followers: 125,700
Potential Earnings Per Post: £681
Year: 2019
Alice Fevronia
Season: season 10
Instagram:
Instagram Followers: 125,300
Potential Earnings Per Post: £679
Year: 2019
Steph Blackwell
Season: season 10
Instagram:
Instagram Followers: 125,100
Potential Earnings Per Post: £678
Year: 2014
Nancy Birtwhistle
Season: season 5
Instagram:
Instagram Followers: 122,300
Potential Earnings Per Post: £663
Year: 2018
Briony Williams
Season: season 9
Instagram:
Instagram Followers: 122,300
Potential Earnings Per Post: £663
Year: 2017-present
Prue Leith
Season: Season 7 - 10
Instagram:
Instagram Followers: 108,000
Potential Earnings Per Post: £585
Year: 2017
Steven Carter-Bailey
Season: season 8
Instagram:
Instagram Followers: 97,500
Potential Earnings Per Post: £528
Year: 2016
Andrew Smyth
Season: season 7
Instagram:
Instagram Followers: 90,900
Potential Earnings Per Post: £493
Year: 2012
John Whaite
Season: season 3
Instagram:
Instagram Followers: 87,900
Potential Earnings Per Post: £476
Year: 2013
Ruby Tandoh
Season: season 4
Instagram:
Instagram Followers: 85,000
Potential Earnings Per Post: £461

Number Of Times The Winners Won Star Baker &
Paul Hollywd
Handshakes

So… we know who earns the most through their Insta content, but which winner received the most recognition in the kitchen? The team trawled through previous episodes to count just how many times the winners received Star Baker, as well as the famous Paul Hollywood seal of approval. It appears that some of our previous winners were a little more popular than others!

WINNER
STAR BAKER
PAUL HANDSHAKES
Edd Kimber
Edd Kimber
STAR
BAKER
0
Times
PAUL
HANDSHAKES
0
Times
Joanne Wheatley
Joanne Wheatley
STAR
BAKER
1
Times
PAUL
HANDSHAKES
0
Times
John Whaite
John Whaite
STAR
BAKER
1
Times
PAUL
HANDSHAKES
0
Times
Frances Quinn
Frances Quinn
STAR
BAKER
1
Times
PAUL
HANDSHAKES
1
Times
Nancy Birtwhistle
Nancy Birtwhistle
STAR
BAKER
1
Times
PAUL
HANDSHAKES
0
Times
Nadiya Hussain
Nadiya Hussain
STAR
BAKER
3
Times
PAUL
HANDSHAKES
1
Times
Candice Brown
Candice Brown
STAR
BAKER
0
Times
PAUL
HANDSHAKES
1
Times
Sophie Faldo
Sophie Faldo
STAR
BAKER
2
Times
PAUL
HANDSHAKES
1
Times
Rahul Mandal
Rahul Mandal
STAR
BAKER
2
Times
PAUL
HANDSHAKES
3
Times
David Atherton
David Atherton
STAR
BAKER
0
Times
PAUL
HANDSHAKES
0
Times

Methodology

The team at OnlineGambling.ca worked out the potential earnings per post of each contestant by using the calculation used on the Hopper Hq list found here. By dividing the cost per post by the amount of followers the celebrity has, a ‘cost per follower’ could be found. The team used this figure and multiplied it by the follower count of every single contestant & judge that’s appeared on The Great British Bake Off.

Please note: those who do not have an Instagram account have not been included.