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influencer earnings
The Top Earners & Categories Revealed
The most popular YouTube and TikTok influencers have made their fortune through the popular video-sharing platforms, often earning thousands for just one video. But just who earns the most? YouTubers or TikTokers? And which video category brings in the highest levels of cash? Read on to find out.
Which video categories generate the highest earnings?
From kids’ toys reviewing to lip syncing, these influencers have it covered. But which category is the highest earning for our chosen influencers on each video-sharing platform? We reveal all.
Wealthiest Categories
1
children's channel
#
Name
Money per video ($)
1
Like Nastya Vlog
$ 546,549
2
Fun Toys Collector Disney Toys ReviewToys Review
$ 184,506
3
Ryan's World
$ 133,377
Total for category:
$ 864 432
2
comedy / entertainment
#
Name
Money per video ($)
1
Jake Paul
$ 180,090
2
Logan Paul
$ 171,396
3
German Garmendia
$ 81,489
4
KSI
$ 76,383
5
Smosh
$ 72,243
6
David Dobrik
$ 42,297
7
Lilly Singh
$ 26,634
8
Good Mythical Morning
$ 19,113
9
Preston
$ 15,939
10
Tyler Oakley
$ 7,866
Total for category:
$ 693 450
3
life / vlogging
#
Name
Money per video ($)
1
Its JoJo Siwa
$ 569,112
2
Shane
$ 32,775
3
Roman Atwood Vlogs
$ 24,219
Total for category:
$ 626 106
4
sport
#
Name
Money per video ($)
1
Dude Perfect
$ 186,783
Total for category:
$ 186 783
5
gaming
#
Name
Money per video ($)
1
PewDiePie
$ 80,178
2
Ninja
$ 29,463
3
VanossGaming
$ 28,428
4
Markiplier
$ 23,115
5
DanTDM
$ 22,977
Total for category:
$ 184 161
6
cosmetics
#
Name
Money per video ($)
1
Jeffreestar
$ 26,289
2
James Charles
$ 33,879
Total for category:
$ 60 168
7
education
#
Name
Money per video ($)
1
Vlog Brothers
$ 11,247
Total for category:
$ 11 247
Wealthiest Categories
1
lip syncing / music
#
Name
Money per video ($)
1
lorengray
$ 197,500
2
BabyAriel
$ 151,500
3
riyaz. 14
$ 145,000
4
kristenhancher
$ 117,000
5
gilmhercroes
$ 117,000
6
spencerx
$ 112,500
7
jacobsartorius
$ 111,000
8
nishaguragain
$ 108,000
9
sameeksha_sud
$ 94,000
10
hollyh
$ 82,000
Total for category:
$ 1 235 500
2
dancing
#
Name
Money per video ($)
1
charlidamelio
$ 149,000
2
awezdarbar
$ 112,500
3
gima_ashi
$ 90,500
4
daniellecohn
$ 81,000
5
luckydancer5454
$ 76,500
6
annieleblanc
$ 76,500
Total for category:
$ 586 000
3
acting
#
Name
Money per video ($)
1
arishfakhan
$ 109,000
2
Jannat_zubair29
$ 102,500
3
Avneet Kaur
$ 96,500
Total for category:
$ 308 000
4
comedy / entertainment
#
Name
Money per video ($)
1
dobretwins
$ 100,500
2
jaydencroes
$ 100,000
3
laurengodwin
$ 92,000
Total for category:
$ 292 500
5
life / family
#
Name
Money per video ($)
1
Jiffpom
$ 104,000
2
savv.labrant
$ 87,500
3
jasoncoffee
$ 77,000
Total for category:
$ 268 500
Highest earning influencers
When it comes to the highest earning influencers, it’s clear that children’s channels and comedy and entertainment rake in the most money for YouTubers. While, TikTok stars who have jumped on to the teenage/tween trend of lip syncing dominate their leader board.
#
Name
Category
Subscribers
Total views
Money per video ($)
Age
1
Life / Vlogging
10.6M
2.8Bn
$ 569,112
16
Category:
Life / Vlogging
Subscribers:
10.6
Total views:
2.8Bn
money Per Video ($):
$ 569,112
Age:
16
2
Children's channel
48.6M
26.9Bn
$ 546,549
6
Category:
Children's channel
Subscribers:
48.6
Total views:
26.9Bn
money Per Video ($):
$ 546,549
Age:
6
3
Sports
49.4M
10Bn
$ 186,783
30,30,30,33,28
Category:
Sports
Subscribers:
49.4
Total views:
10Bn
money Per Video ($):
$ 186,783
Age:
30,30,30,33,28
4
Children's channel
11.6M
14.9Bn
$ 184,506
Unknown
Category:
Children's channel
Subscribers:
11.6
Total views:
14.9Bn
money Per Video ($):
$ 184,506
Age:
Unknown
5
Comedy / Entertainment
19.8M
6.4Bn
$ 180,090
23
Category:
Comedy / Entertainment
Subscribers:
19.8
Total views:
6.4Bn
money Per Video ($):
$ 180,090
Age:
23
6
Comedy / Entertainment
20.5M
4.9Bn
$ 171396
24
Category:
Comedy / Entertainment
Subscribers:
20.5
Total views:
4.9Bn
money Per Video ($):
$ 171396
Age:
24
7
Children's channel
24.1M
36.7Bn
$ 133,377
8
Category:
Children's channel
Subscribers:
24.1
Total views:
36.7Bn
money Per Video ($):
$ 133,377
Age:
8
8
Comedy / Entertainment
40.4M
4.2Bn
$ 81,489
29
Category:
Comedy / Entertainment
Subscribers:
40.4
Total views:
4.2Bn
money Per Video ($):
$ 81,489
Age:
29
9
Gaming
103M
24.7Bn
$ 80,178
30
Category:
Gaming
Subscribers:
103
Total views:
24.7Bn
money Per Video ($):
$ 80,178
Age:
30
10
Comedy / Entertainment
25.1M
9.3Bn
$ 72,243
32,32
Category:
Comedy / Entertainment
Subscribers:
25.1
Total views:
9.3Bn
money Per Video ($):
$ 72,243
Age:
32,32
11
Comedy / Entertainment
21M
5.2Bn
$ 76,383
26
Category:
Comedy / Entertainment
Subscribers:
21
Total views:
5.2Bn
money Per Video ($):
$ 76,383
Age:
26
12
Comedy / Entertainment
16M
6.8Bn
$ 42,297
23
Category:
Comedy / Entertainment
Subscribers:
16
Total views:
6.8Bn
money Per Video ($):
$ 42,297
Age:
23
13
Cosmetics
16.8M
1.9Bn
$ 33,879
20
Category:
Cosmetics
Subscribers:
16.8
Total views:
1.9Bn
money Per Video ($):
$ 33,879
Age:
20
14
Life / Vlogging
23.2M
5.5Bn
$ 32,775
31
Category:
Life / Vlogging
Subscribers:
23.2
Total views:
5.5Bn
money Per Video ($):
$ 32,775
Age:
31
15
Gaming
22.8M
2.1Bn
$ 29,463
28
Category:
Gaming
Subscribers:
22.8
Total views:
2.1Bn
money Per Video ($):
$ 29,463
Age:
28
16
Gaming
24.9M
12.2Bn
$ 28,428
27
Category:
Gaming
Subscribers:
24.9
Total views:
12.2Bn
money Per Video ($):
$ 28,428
Age:
27
17
Comedy
14.9M
3.2Bn
$ 26,634
31
Category:
Comedy
Subscribers:
14.9
Total views:
3.2Bn
money Per Video ($):
$ 26,634
Age:
31
18
Cosmetics
17.5M
2.2Bn
$ 26,289
34
Category:
Cosmetics
Subscribers:
17.5
Total views:
2.2Bn
money Per Video ($):
$ 26,289
Age:
34
19
Life / Vlogging
15.3M
5.2Bn
$ 24219
36
Category:
Life / Vlogging
Subscribers:
15.3
Total views:
5.2Bn
money Per Video ($):
$ 24219
Age:
36
20
Gaming
25M
12.6Bn
$ 23,115
30
Category:
Gaming
Subscribers:
25
Total views:
12.6Bn
money Per Video ($):
$ 23,115
Age:
30
21
Gaming
22.4M
16.2Bn
$ 22977
28
Category:
Gaming
Subscribers:
22.4
Total views:
16.2Bn
money Per Video ($):
$ 22977
Age:
28
22
Comedy / Entertainment
16.2M
6.2Bn
$ 19,113
42,41
Category:
Comedy / Entertainment
Subscribers:
16.2
Total views:
6.2Bn
money Per Video ($):
$ 19,113
Age:
42,41
23
Comedy / Entertainment
11.6M
3.7Bn
$ 15,939
25
Category:
Comedy / Entertainment
Subscribers:
11.6
Total views:
3.7Bn
money Per Video ($):
$ 15,939
Age:
25
24
Educational
3.3M
812.1M
$ 11,247
39
Category:
Educational
Subscribers:
3.3
Total views:
812.1M
money Per Video ($):
$ 11,247
Age:
39
25
Comedy / Entertainment
7.29M
683M
$ 7,866
30
Category:
Comedy / Entertainment
Subscribers:
7.29
Total views:
683M
money Per Video ($):
$ 7,866
Age:
30
1
Lip Syncing / music
39.5M
Unknown
$ 197,500
17
Category:
Lip Syncing / music
Subscribers:
39.5
Total views:
Unknown
money Per Video ($):
$ 197,500
Age:
17
2
Lip Syncing / music
30.3M
1.7B
$ 151,500
19
Category:
Lip Syncing / music
Subscribers:
30.3
Total views:
1.7B
money Per Video ($):
$ 151,500
Age:
19
3
Dancing
29.8M
1.6B
$ 149,000
15
Category:
Dancing
Subscribers:
29.8
Total views:
1.6B
money Per Video ($):
$ 149,000
Age:
15
4
Lip Syncing / music
29M
1.3B
$ 145,000
16
Category:
Lip Syncing / music
Subscribers:
29
Total views:
1.3B
money Per Video ($):
$ 145,000
Age:
16
5
Lip Syncing / music
23.4M
1.7B
$ 117,000
20
Category:
Lip Syncing / music
Subscribers:
23.4
Total views:
1.7B
money Per Video ($):
$ 117,000
Age:
20
6
Lip Syncing / music
23.4M
613.2M
$ 117,000
26
Category:
Lip Syncing / music
Subscribers:
23.4
Total views:
613.2M
money Per Video ($):
$ 117,000
Age:
26
7
Dancing
22.5M
865.8M
$ 112,500
26
Category:
Dancing
Subscribers:
22.5
Total views:
865.8M
money Per Video ($):
$ 112,500
Age:
26
8
Lip Syncing / music
22.5M
476.8M
$ 112,500
27
Category:
Lip Syncing / music
Subscribers:
22.5
Total views:
476.8M
money Per Video ($):
$ 112,500
Age:
27
9
Lip Syncing / music
22.2M
1.4B
$ 111,000
17
Category:
Lip Syncing / music
Subscribers:
22.2
Total views:
1.4B
money Per Video ($):
$ 111,000
Age:
17
10
Acting
21.8M
819M
$ 109,000
16
Category:
Acting
Subscribers:
21.8
Total views:
819M
money Per Video ($):
$ 109,000
Age:
16
11
Lip Syncing / music
21.6M
554.2M
$ 108,000
22
Category:
Lip Syncing / music
Subscribers:
21.6
Total views:
554.2M
money Per Video ($):
$ 108,000
Age:
22
12
Life / Family
20.8M
501.7M
$ 104,000
9
Category:
Life / Family
Subscribers:
20.8
Total views:
501.7M
money Per Video ($):
$ 104,000
Age:
9
13
Acting
20.5M
483.8M
$ 102,500
18
Category:
Acting
Subscribers:
20.5
Total views:
483.8M
money Per Video ($):
$ 102,500
Age:
18
14
Comedy / Entertainment
20.1M
579.7M
$ 100,500
20
Category:
Comedy / Entertainment
Subscribers:
20.1
Total views:
579.7M
money Per Video ($):
$ 100,500
Age:
20
15
Comedy / Entertainment
20M
912.5M
$ 100,000
20
Category:
Comedy / Entertainment
Subscribers:
20
Total views:
912.5M
money Per Video ($):
$ 100,000
Age:
20
16
Acting
19.3M
444.1M
$ 96,500
18
Category:
Acting
Subscribers:
19.3
Total views:
444.1M
money Per Video ($):
$ 96,500
Age:
18
17
Lip syncing / music
18.8M
748.2M
$ 94,000
26
Category:
Lip syncing / music
Subscribers:
18.8
Total views:
748.2M
money Per Video ($):
$ 94,000
Age:
26
18
Comedy / Entertainment
18.4M
1.7B
$ 92,000
18
Category:
Comedy / Entertainment
Subscribers:
18.4
Total views:
1.7B
money Per Video ($):
$ 92,000
Age:
18
19
Dancing
18.1M
499.5M
$ 90,500
25
Category:
Dancing
Subscribers:
18.1
Total views:
499.5M
money Per Video ($):
$ 90,500
Age:
25
20
Life / Family
17.5M
1.2B
$ 87,500
26
Category:
Life / Family
Subscribers:
17.5
Total views:
1.2B
money Per Video ($):
$ 87,500
Age:
26
21
Lip syncing / music
16.4M
351.7M
$ 82,000
23
Category:
Lip syncing / music
Subscribers:
16.4
Total views:
351.7M
money Per Video ($):
$ 82,000
Age:
23
22
Dancing
16.2M
2B
$ 81,000
15
Category:
Dancing
Subscribers:
16.2
Total views:
2B
money Per Video ($):
$ 81,000
Age:
15
23
Life / Family
15.4M
791M
$ 77,000
39
Category:
Life / Family
Subscribers:
15.4
Total views:
791M
money Per Video ($):
$ 77,000
Age:
39
24
Dancing
15.3M
633.4M
$ 76,500
31
Category:
Dancing
Subscribers:
15.3
Total views:
633.4M
money Per Video ($):
$ 76,500
Age:
31
25
Dancing
15.3M
20.8M
$ 76,500
15
Category:
Dancing
Subscribers:
15.3
Total views:
20.8M
money Per Video ($):
$ 76,500
Age:
15
Methodology
The team at OnlineGambling.ca compiled a list of the highest followed (independent) YouTubers and TikTokers to form a list of 50 influencers. The report includes estimated earnings per influencer using Digital Music News’ earnings per stream calculation for YouTube and Real Time TikTok data for TikTok. Once earnings were collected, the influencers were then categorized as per their channel genre.
Estimates are based on algorithm data and CPM, however there could be some deviation against these estimations and actual earnings. It is as accurate as possible but please bear this in mind.
