YouTube vs TikTok

The Top Earners & Categories Revealed

The most popular YouTube and TikTok influencers have made their fortune through the popular video-sharing platforms, often earning thousands for just one video. But just who earns the most? YouTubers or TikTokers? And which video category brings in the highest levels of cash? Read on to find out.

Highest Earning Influencers Highest Earning Influencers

Which video categories generate the highest earnings?

From kids’ toys reviewing to lip syncing, these influencers have it covered. But which category is the highest earning for our chosen influencers on each video-sharing platform? We reveal all.

Wealthiest Categories
1 children's channel
#
Name
Money per video ($)
1
Like Nastya Vlog
Like Nastya Vlog
$ 546,549
2
Fun Toys Collector Disney Toys ReviewToys Review
Fun Toys Collector Disney Toys ReviewToys Review
$ 184,506
3
Ryan's World
Ryan's World
$ 133,377
Total for category:
$ 864 432
2 comedy / entertainment
#
Name
Money per video ($)
1
Jake Paul
Jake Paul
$ 180,090
2
Logan Paul
Logan Paul
$ 171,396
3
German Garmendia
German Garmendia
$ 81,489
4
KSI
KSI
$ 76,383
5
Smosh
Smosh
$ 72,243
6
David Dobrik
David Dobrik
$ 42,297
7
Lilly Singh
Lilly Singh
$ 26,634
8
Good Mythical Morning
Good Mythical Morning
$ 19,113
9
Preston
Preston
$ 15,939
10
Tyler Oakley
Tyler Oakley
$ 7,866
Total for category:
$ 693 450‬
3 life / vlogging
#
Name
Money per video ($)
1
Its JoJo Siwa
Its JoJo Siwa
$ 569,112
2
Shane
Shane
$ 32,775
3
Roman Atwood Vlogs
Roman Atwood Vlogs
$ 24,219
Total for category:
$ 626 106
4 sport
#
Name
Money per video ($)
1
Dude Perfect
Dude Perfect
$ 186,783
Total for category:
$ 186 783
5 gaming
#
Name
Money per video ($)
1
PewDiePie
PewDiePie
$ 80,178
2
Ninja
Ninja
$ 29,463
3
VanossGaming
VanossGaming
$ 28,428
4
Markiplier
Markiplier
$ 23,115
5
DanTDM
DanTDM
$ 22,977
Total for category:
$ 184 161
6 cosmetics
#
Name
Money per video ($)
1
Jeffreestar
Jeffreestar
$ 26,289
2
James Charles
James Charles
$ 33,879
Total for category:
$ 60 168
7 education
#
Name
Money per video ($)
1
Vlog Brothers
Vlog Brothers
$ 11,247
Total for category:
$ 11 247
YouTube Influencers
TikTok Influencers
Wealthiest Categories
1 lip syncing / music
#
Name
Money per video ($)
1
lorengray
lorengray
$ 197,500
2
BabyAriel
BabyAriel
$ 151,500
3
riyaz. 14
riyaz. 14
$ 145,000
4
kristenhancher
kristenhancher
$ 117,000
5
gilmhercroes
gilmhercroes
$ 117,000
6
spencerx
spencerx
$ 112,500
7
jacobsartorius
jacobsartorius
$ 111,000
8
nishaguragain
nishaguragain
$ 108,000
9
sameeksha_sud
sameeksha_sud
$ 94,000
10
hollyh
hollyh
$ 82,000
Total for category:
$ 1 235 500
2 dancing
#
Name
Money per video ($)
1
charlidamelio
charlidamelio
$ 149,000
2
awezdarbar
awezdarbar
$ 112,500
3
gima_ashi
gima_ashi
$ 90,500
4
daniellecohn
daniellecohn
$ 81,000
5
luckydancer5454
luckydancer5454
$ 76,500
6
annieleblanc
annieleblanc
$ 76,500
Total for category:
$ 586 000
3 acting
#
Name
Money per video ($)
1
arishfakhan
arishfakhan
$ 109,000
2
Jannat_zubair29
Jannat_zubair29
$ 102,500
3
Avneet Kaur
Avneet Kaur
$ 96,500
Total for category:
$ 308 000
4 comedy / entertainment
#
Name
Money per video ($)
1
dobretwins
dobretwins
$ 100,500
2
jaydencroes
jaydencroes
$ 100,000
3
laurengodwin
laurengodwin
$ 92,000
Total for category:
$ 292 500
5 life / family
#
Name
Money per video ($)
1
Jiffpom
Jiffpom
$ 104,000
2
savv.labrant
savv.labrant
$ 87,500
3
jasoncoffee
jasoncoffee
$ 77,000
Total for category:
$ 268 500

Highest earning influencers

When it comes to the highest earning influencers, it’s clear that children’s channels and comedy and entertainment rake in the most money for YouTubers. While, TikTok stars who have jumped on to the teenage/tween trend of lip syncing dominate their leader board.

#
Name
Category
Subscribers
Total views
Money per video ($)
Age
1
JoJo Siwa (Its JoJo Siwa)
Life / Vlogging
10.6M
2.8Bn
$ 569,112

16

Category:
Life / Vlogging
Subscribers:
10.6
Total views:
2.8Bn
money Per Video ($):
$ 569,112
Age:
16
2
Anastasia Radzinskaya (Like Nastya Vlog)
Children's channel
48.6M
26.9Bn
$ 546,549

6

Category:
Children's channel
Subscribers:
48.6
Total views:
26.9Bn
money Per Video ($):
$ 546,549
Age:
6
3
Coby Cotton; Cory Cotton; Garrett Hilbert; Cody Jones; Tyler Toney. (Dude Perfect)
Sports
49.4M
10Bn
$ 186,783

30,30,30,33,28

Category:
Sports
Subscribers:
49.4
Total views:
10Bn
money Per Video ($):
$ 186,783
Age:
30,30,30,33,28
4
FunToys Collector Disney Toys ReviewToys Review
Children's channel
11.6M
14.9Bn
$ 184,506

Unknown

Category:
Children's channel
Subscribers:
11.6
Total views:
14.9Bn
money Per Video ($):
$ 184,506
Age:
Unknown
5
Jake Paul (Jake Paul)
Comedy / Entertainment
19.8M
6.4Bn
$ 180,090

23

Category:
Comedy / Entertainment
Subscribers:
19.8
Total views:
6.4Bn
money Per Video ($):
$ 180,090
Age:
23
6
Logan Paul (Logan Paul)
Comedy / Entertainment
20.5M
4.9Bn
$ 171396

24

Category:
Comedy / Entertainment
Subscribers:
20.5
Total views:
4.9Bn
money Per Video ($):
$ 171396
Age:
24
7
Ryan Kaji (Ryan's World)
Children's channel
24.1M
36.7Bn
$ 133,377

8

Category:
Children's channel
Subscribers:
24.1
Total views:
36.7Bn
money Per Video ($):
$ 133,377
Age:
8
8
Germán Alejandro Garmendia Aranis (German Garmendia)
Comedy / Entertainment
40.4M
4.2Bn
$ 81,489

29

Category:
Comedy / Entertainment
Subscribers:
40.4
Total views:
4.2Bn
money Per Video ($):
$ 81,489
Age:
29
9
Felix Kjellberg (PewDiePie)
Gaming
103M
24.7Bn
$ 80,178

30

Category:
Gaming
Subscribers:
103
Total views:
24.7Bn
money Per Video ($):
$ 80,178
Age:
30
10
Anthony Padilla and Ian Hecox (Smosh)
Comedy / Entertainment
25.1M
9.3Bn
$ 72,243

32,32

Category:
Comedy / Entertainment
Subscribers:
25.1
Total views:
9.3Bn
money Per Video ($):
$ 72,243
Age:
32,32
11
Olajide William Olatunji (KSI)
Comedy / Entertainment
21M
5.2Bn
$ 76,383

26

Category:
Comedy / Entertainment
Subscribers:
21
Total views:
5.2Bn
money Per Video ($):
$ 76,383
Age:
26
12
David Dobrik (David Dobrik)
Comedy / Entertainment
16M
6.8Bn
$ 42,297

23

Category:
Comedy / Entertainment
Subscribers:
16
Total views:
6.8Bn
money Per Video ($):
$ 42,297
Age:
23
13
James Charles (James Charles)
Cosmetics
16.8M
1.9Bn
$ 33,879

20

Category:
Cosmetics
Subscribers:
16.8
Total views:
1.9Bn
money Per Video ($):
$ 33,879
Age:
20
14
Shane Dawson (Shane)
Life / Vlogging
23.2M
5.5Bn
$ 32,775

31

Category:
Life / Vlogging
Subscribers:
23.2
Total views:
5.5Bn
money Per Video ($):
$ 32,775
Age:
31
15
Tyler Blevins (Ninja)
Gaming
22.8M
2.1Bn
$ 29,463

28

Category:
Gaming
Subscribers:
22.8
Total views:
2.1Bn
money Per Video ($):
$ 29,463
Age:
28
16
Evan Fong (VanossGaming)
Gaming
24.9M
12.2Bn
$ 28,428

27

Category:
Gaming
Subscribers:
24.9
Total views:
12.2Bn
money Per Video ($):
$ 28,428
Age:
27
17
Lilly Singh (Lilly Singh)
Comedy
14.9M
3.2Bn
$ 26,634

31

Category:
Comedy
Subscribers:
14.9
Total views:
3.2Bn
money Per Video ($):
$ 26,634
Age:
31
18
Jeffree Star (Jeffreestar)
Cosmetics
17.5M
2.2Bn
$ 26,289

34

Category:
Cosmetics
Subscribers:
17.5
Total views:
2.2Bn
money Per Video ($):
$ 26,289
Age:
34
19
Roman Atwood (Roman Atwood Vlogs)
Life / Vlogging
15.3M
5.2Bn
$ 24219

36

Category:
Life / Vlogging
Subscribers:
15.3
Total views:
5.2Bn
money Per Video ($):
$ 24219
Age:
36
20
Mark Edward Fischbach (Markiplier)
Gaming
25M
12.6Bn
$ 23,115

30

Category:
Gaming
Subscribers:
25
Total views:
12.6Bn
money Per Video ($):
$ 23,115
Age:
30
21
Daniel Middleton (DanTDM)
Gaming
22.4M
16.2Bn
$ 22977

28

Category:
Gaming
Subscribers:
22.4
Total views:
16.2Bn
money Per Video ($):
$ 22977
Age:
28
22
Rhett and Link (Good Mythical Morning)
Comedy / Entertainment
16.2M
6.2Bn
$ 19,113

42,41

Category:
Comedy / Entertainment
Subscribers:
16.2
Total views:
6.2Bn
money Per Video ($):
$ 19,113
Age:
42,41
23
Preston Arsement (Preston)
Comedy / Entertainment
11.6M
3.7Bn
$ 15,939

25

Category:
Comedy / Entertainment
Subscribers:
11.6
Total views:
3.7Bn
money Per Video ($):
$ 15,939
Age:
25
24
John Green (Vlog Brothers)
Educational
3.3M
812.1M
$ 11,247

39

Category:
Educational
Subscribers:
3.3
Total views:
812.1M
money Per Video ($):
$ 11,247
Age:
39
25
Tyler Oakley (Tyler Oakley)
Comedy / Entertainment
7.29M
683M
$ 7,866

30

Category:
Comedy / Entertainment
Subscribers:
7.29
Total views:
683M
money Per Video ($):
$ 7,866
Age:
30
Read More
1
Loren Gray (lorengray)
Lip Syncing / music
39.5M
Unknown
$ 197,500

17

Category:
Lip Syncing / music
Subscribers:
39.5
Total views:
Unknown
money Per Video ($):
$ 197,500
Age:
17
2
Ariel Rebecca Martin (BabyAriel)
Lip Syncing / music
30.3M
1.7B
$ 151,500

19

Category:
Lip Syncing / music
Subscribers:
30.3
Total views:
1.7B
money Per Video ($):
$ 151,500
Age:
19
3
Charli D’amelio (charlidamelio)
Dancing
29.8M
1.6B
$ 149,000

15

Category:
Dancing
Subscribers:
29.8
Total views:
1.6B
money Per Video ($):
$ 149,000
Age:
15
4
Riyaz Aly (riyaz.14)
Lip Syncing / music
29M
1.3B
$ 145,000

16

Category:
Lip Syncing / music
Subscribers:
29
Total views:
1.3B
money Per Video ($):
$ 145,000
Age:
16
5
Kristen Hancher (kristenhancher)
Lip Syncing / music
23.4M
1.7B
$ 117,000

20

Category:
Lip Syncing / music
Subscribers:
23.4
Total views:
1.7B
money Per Video ($):
$ 117,000
Age:
20
6
Gilmher Croes (gilmhercroes)
Lip Syncing / music
23.4M
613.2M
$ 117,000

26

Category:
Lip Syncing / music
Subscribers:
23.4
Total views:
613.2M
money Per Video ($):
$ 117,000
Age:
26
7
Awez Darbar (awezdarbar)
Dancing
22.5M
865.8M
$ 112,500

26

Category:
Dancing
Subscribers:
22.5
Total views:
865.8M
money Per Video ($):
$ 112,500
Age:
26
8
Spencer Knight (spencerx)
Lip Syncing / music
22.5M
476.8M
$ 112,500

27

Category:
Lip Syncing / music
Subscribers:
22.5
Total views:
476.8M
money Per Video ($):
$ 112,500
Age:
27
9
Jacob Sartorius (jacobsartorius)
Lip Syncing / music
22.2M
1.4B
$ 111,000

17

Category:
Lip Syncing / music
Subscribers:
22.2
Total views:
1.4B
money Per Video ($):
$ 111,000
Age:
17
10
Arishfa Khan (_arishfakhan_)
Acting
21.8M
819M
$ 109,000

16

Category:
Acting
Subscribers:
21.8
Total views:
819M
money Per Video ($):
$ 109,000
Age:
16
11
Nisha Guragain (nishaguragain)
Lip Syncing / music
21.6M
554.2M
$ 108,000

22

Category:
Lip Syncing / music
Subscribers:
21.6
Total views:
554.2M
money Per Video ($):
$ 108,000
Age:
22
12
jiffpom (Jiffpom)
Life / Family
20.8M
501.7M
$ 104,000

9

Category:
Life / Family
Subscribers:
20.8
Total views:
501.7M
money Per Video ($):
$ 104,000
Age:
9
13
Jannat Zubair Rahmani (Jannat_zubair29)
Acting
20.5M
483.8M
$ 102,500

18

Category:
Acting
Subscribers:
20.5
Total views:
483.8M
money Per Video ($):
$ 102,500
Age:
18
14
Lucas and Marcus Dobre-Mofid (dobretwins)
Comedy / Entertainment
20.1M
579.7M
$ 100,500

20

Category:
Comedy / Entertainment
Subscribers:
20.1
Total views:
579.7M
money Per Video ($):
$ 100,500
Age:
20
15
Jayden Croes (Jaydencroes)
Comedy / Entertainment
20M
912.5M
$ 100,000

20

Category:
Comedy / Entertainment
Subscribers:
20
Total views:
912.5M
money Per Video ($):
$ 100,000
Age:
20
16
Avneet Kaur (avneetkaur_13)
Acting
19.3M
444.1M
$ 96,500

18

Category:
Acting
Subscribers:
19.3
Total views:
444.1M
money Per Video ($):
$ 96,500
Age:
18
17
Sameeksha Sud (sameeksha_sud)
Lip syncing / music
18.8M
748.2M
$ 94,000

26

Category:
Lip syncing / music
Subscribers:
18.8
Total views:
748.2M
money Per Video ($):
$ 94,000
Age:
26
18
lauren godwin (laurengodwin)
Comedy / Entertainment
18.4M
1.7B
$ 92,000

18

Category:
Comedy / Entertainment
Subscribers:
18.4
Total views:
1.7B
money Per Video ($):
$ 92,000
Age:
18
19
Garima Chaurasia (gima_ashi)
Dancing
18.1M
499.5M
$ 90,500

25

Category:
Dancing
Subscribers:
18.1
Total views:
499.5M
money Per Video ($):
$ 90,500
Age:
25
20
Savannah LaBrant & family (savv.labrant)
Life / Family
17.5M
1.2B
$ 87,500

26

Category:
Life / Family
Subscribers:
17.5
Total views:
1.2B
money Per Video ($):
$ 87,500
Age:
26
21
Holly H (hollyh)
Lip syncing / music
16.4M
351.7M
$ 82,000

23

Category:
Lip syncing / music
Subscribers:
16.4
Total views:
351.7M
money Per Video ($):
$ 82,000
Age:
23
22
Danielle Cohn (daniellecohn)
Dancing
16.2M
2B
$ 81,000

15

Category:
Dancing
Subscribers:
16.2
Total views:
2B
money Per Video ($):
$ 81,000
Age:
15
23
Jason Coffee & family (jasoncoffee)
Life / Family
15.4M
791M
$ 77,000

39

Category:
Life / Family
Subscribers:
15.4
Total views:
791M
money Per Video ($):
$ 77,000
Age:
39
24
Arhan Khan (luckydancer5454)
Dancing
15.3M
633.4M
$ 76,500

31

Category:
Dancing
Subscribers:
15.3
Total views:
633.4M
money Per Video ($):
$ 76,500
Age:
31
25
Annie LeBlanc (annieleblanc)
Dancing
15.3M
20.8M
$ 76,500

15

Category:
Dancing
Subscribers:
15.3
Total views:
20.8M
money Per Video ($):
$ 76,500
Age:
15
Read More

Methodology

The team at OnlineGambling.ca compiled a list of the highest followed (independent) YouTubers and TikTokers to form a list of 50 influencers. The report includes estimated earnings per influencer using Digital Music News’ earnings per stream calculation for YouTube and Real Time TikTok data for TikTok. Once earnings were collected, the influencers were then categorized as per their channel genre.

Estimates are based on algorithm data and CPM, however there could be some deviation against these estimations and actual earnings. It is as accurate as possible but please bear this in mind.