SUPER BOWL
HALF-TIME PERFORMERS

Insta, Spotify or YouTube -
where are they making their cash?

The half-time performance at the Super Bowl is one of the biggest showcases in music and this year's crowd will be entertained by both Jennifer Lopez and Shakira.

As the NFL doesn’t pay for its artists to perform, Onlinegambling.ca decided to analyze how much the performers earn through three popular digital platforms instead. The report showcases which platform brings in the most cash for each artist.

So, is it an Instagram post, song on Spotify or video on YouTube that earns the most for these artists? Which artist earns more through each platform? Read on to find out more.

Jennifer Lopez

Jennifer Lopez

Insta Following:
109,429,700
Spotify Monthly Listeners:
13,508,498
YouTube Subscribers:
12,200,000
instagram
Avg. Earnings
Per Insta Post
1,442,597 Avg. Likes Per Post
CA$
$612,806
USD$
$470,548
GBP£
£361,118
spotify
Avg. Earnings
Per Spotify Song
864,548 Avg. Streams Per Song
CA$
$4,928
USD$
$3,778
GBP£
£2,939
youtube
Avg. Earnings Per
YouTube video
1,919,591 Avg. Views Per Vid
CA$
$1,728
USD$
$1,325
GBP£
£1,017
SHAKIRA

SHAKIRA

Insta Following:
60,790,877
Spotify Monthly Listeners:
22,331,193
YouTube Subscribers:
27,300,000
instagram
Avg. Earnings
Per Insta Post
674,659 Avg. Likes Per Post
CA$
$340,429
USD$
$261,401
GBP£
£200,610
spotify
Avg. Earnings
Per Spotify Song
2,536,028 Avg. Streams Per Song
CA$
$14,455
USD$
$11,082
GBP£
£8,622
youtube
Avg. Earnings Per
YouTube video
739,337 Avg. Views Per Vid
CA$
$665
USD$
$510
GBP£
£392
* Figures rounded to nearest decimal

Methodology

We took both of this year's performers and looked at their Insta, Spotify and YouTube channels to form our data. We used eMarketer's definition of earnings per Insta post, which is £0.0033p per follower, and multiplied this by the amount following both stars have.

For Spotify earnings, we used Digital Music New's calculation of £0.0034p per play, and multiplied this by the average amount of streams each artist receives for one of their songs, found on ChartMasters.

Finally, we used Social Blade to work out the average amount of views each artist gets per YouTube video, and multiplied this by Digital Music News’s figure of £0.00053p per play.

Full data and sources can be found here.