The half-time performance at the Super Bowl is one of the biggest showcases in music and this year's crowd will be entertained by both Jennifer Lopez and Shakira.
As the NFL doesn’t pay for its artists to perform, Onlinegambling.ca decided to analyze how much the performers earn through three popular digital platforms instead. The report showcases which platform brings in the most cash for each artist.
So, is it an Instagram post, song on Spotify or video on YouTube that earns the most for these artists? Which artist earns more through each platform? Read on to find out more.
Jennifer Lopez
Per Insta Post
Per Spotify Song
YouTube video
SHAKIRA
Per Insta Post
Per Spotify Song
YouTube video
Methodology
We took both of this year's performers and looked at their Insta, Spotify and YouTube channels to form our data. We used eMarketer's definition of earnings per Insta post, which is £0.0033p per follower, and multiplied this by the amount following both stars have.
For Spotify earnings, we used Digital Music New's calculation of £0.0034p per play, and multiplied this by the average amount of streams each artist receives for one of their songs, found on ChartMasters.
Finally, we used Social Blade to work out the average amount of views each artist gets per YouTube video, and multiplied this by Digital Music News’s figure of £0.00053p per play.
Full data and sources can be found here.
